Shopify, the e-commerce platform favored by luxury brands such as Victoria Beckham, Loewe and Byredo, has announced it is launching a new ‘agentic storefront’ tool for brands. These storefronts will aim to help brands connect the dots between their sales and consumer interactions within AI platforms like ChatGPT and Perplexity.

From today, brands whose sites are built on Shopify can skip having to integrate with ChatGPT, Perplexity, and Microsoft Copilot individually — instead, they can toggle each AI platform “on” or “off” within their Shopify dashboards to choose which AI platforms they track their appearance on. Other AI platforms, such as Anthropic, Google AI Mode and DeepSeek, are not yet included in the tool, but Shopify says more platforms will be added soon.

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