Instagram on Wednesday unveiled a new AI-powered feature that lets users view and adjust the algorithm shaping their Reels feed, calling it a pioneering move toward greater user control.

The Meta-owned app is introducing "Your Algorithm," accessible through an icon in the upper right corner of Reels -- a user's video feed -- which displays the topics Instagram believes users are interested in based on their viewing history.

In a blog post, Meta said users can now directly tell the platform which subjects they want to see more or less of, with recommendations adjusting accordingly in real time.

Social media platforms have faced mounting pressure from regulators and users alike to provide greater transparency around algorithmic content curation, which critics say can create echo chambers

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