General Motors Co. and Ford Motor Co. are making historic investments in motorsports as the two Detroit-based companies take on the world’s premier global performance brands in Formula One, Le Mans prototype racing and international GT sports car racing.

Add the third member of America’s Big Three, Toyota Motor Corp.

GM, Toyota and Ford are the new Big Three of U.S. sales with 18%, 15% and 14% market share, respectively (Stellantis is a distant sixth at 9%). And Tokyo-based Toyota is matching its competitors stride-for-stride in motorsports investment as well. With its announcement this month as title sponsor of the American-based MoneyGram Haas Formula One team, Toyota will compete in coming years with GM and Ford in F1, NASCAR and Le Mans endurance Hypercar and GT racing.

GM will comp

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