Commuters in Times Square were confronted this week with a new digital billboard demanding the release of the final remaining hostage in Gaza, Ran Gvili.

“Hamas must release him now,” the billboard reads next to a photo of Gvili. “The last Israeli hostage held in Gaza.”

Gvili, a 24-year-old police officer who was killed defending Kibbutz Alumim during Hamas’ Oct. 7, 2023 attacks, was one of roughly 250 hostages taken into Gaza.

The billboard, which is part of an effort led by the Israeli Consulate in New York and Israeli Foreign Minister Gideon Sa’ar, comes nearly two months after all 20 living hostages were returned to Israel as part of a U.S.-brokered ceasefire deal between Israel and Hamas.

Since then, the remaining deceased hostages in Gaza have been returned intermittently, incl

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