YouTube said on Wednesday it will roll out new genre-based subscription plans for YouTube TV in the U.S. early next year, underscoring the platform’s growing clout in the American pay-TV market and its push to lock in sports fans.

The new “YouTube TV Plans” will offer more than 10 genre-based packages, including a sports plan featuring broadcasters such as ESPN, FS1 and NBC Sports Network.

Viewers will also be able to add NFL Sunday Ticket and RedZone, while keeping features such as unlimited DVR and multiview, which allows them to watch four live streams on a single screen.

Sports has become a critical battleground for streaming platforms as they seek to attract and retain subscribers and advertisers amid rising competition and cord-cutting.

YouTube TV, which offers more than 100 chan

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