The Suburban Collection Showplace is getting a new name.

Vibe Credit Union said Wednesday it has purchased the naming rights to the convention center at 46100 Grand River Ave. in Novi. Beginning Jan. 1, the facility will be known as the Vibe Credit Union Showplace.

In a statement, the Novi-based credit union said the agreement reflects its longstanding presence in southeast Michigan. The naming rights will last for 25 years.

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