Tata Sierra’s return has undoubtedly been one of the biggest hype launches in India’s automotive space in recent times. India’s love for Tata Motors, combined with the company’s tasteful play on nostalgia, has only spiked interest among enthusiasts who are now lining up to watch the Tata Sierra reviews on YouTube. Sierra’s relaunch in the mid-SUV segment has also generated ample intrigue among future car buyers, wondering if Tata’s offering would disrupt the sales of Hyundai Creta, Kia Seltos, and Mahindra Scorpio, among many others.

But is the world pushing too much Tata Sierra in your social media feeds, and is Instagram the primary culprit?

The Tata Sierra was an anomaly in the 90s. At a time when SUVs weren’t a thing in India, Sierra became the thing. Its uncharacteristic looks and b

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