They’re hard to miss, the billboards lining the highway in West Kelowna. But pushback from local pro-choice activist Sophie Harms is forcing one controversial message off the road.

“My concern with these pro-life billboards is that people travelling throughout the Okanagan to Kelowna General Hospital to get a surgical abortion will have to see them, and that’s just not right in my mind,” Harms said.

She first tried to counter the message by pitching her own pro-choice billboard to the four major advertisers in the Okanagan.

“Each of them either did not respond or said something along the lines of it was too controversial,” she said.

One of those companies, BC Billboards, currently displays anti-abortion ads from the Kelowna Right to Life Society. But with the help of lawyers from the B

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