2025 has been a year in which an already interconnected cultural landscape has only grown more so in nature, with the points at which the worlds of art, film, architecture, sport and pop culture meet multiplying. We’ve seen Hollywood-style awards ceremonies find a footing in the art world, major brand sponsorships of niche tennis tournaments and films produced by heritage brands up for Oscars.

Looking to the year ahead, the cross-pollination of cultural disciplines is a trend that is only set to continue, bringing with it a bounty of moments and events for luxury brands to hot-stamp their identities across. Though opportunities may be plentiful, the expectations for brands to demonstrate meaningful connections to the worlds and communities with which they seek to engage — or at least clea

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