London-based Save Your Wardrobe (SYW) and France’s Fairly Made are joining forces to deliver what they say will be “Europe’s most advanced end-to-end circularity infrastructure”.

SYW operates an AI-powered wardrobe management app while Fairly Made has developed a solution for measuring the environmental impact of products. Now they’ve announced a "strategic partnership designed to help brands meet Europe’s next generation of sustainability expectations”.

They said that “as new regulations reshape how products are designed, managed, and cared for- from eco-design and digital product passports to France’s Bonus Réparation and evolving EPR requirements, brands need a connected view of impact across the full lifecycle. This partnership brings together two complementary strengths that enable

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