It looks like Frasers Group may be planning to relaunch Matchesfashion in 2026 although it’s not a dead cert and there’s been no confirmation from the company.
A report said the Matchesfashion.com website was back online with the words “relaunching 2026” under the name. But the situation is unclear as all that’s there as we published this story was an almost-empty page in the brand’s familiar green tone with no mention of a relaunch date.
A relaunch wouldn’t exactly come as a shock, although the speed with which Frasers had earlier closed the business did surprise some.
Frasers acquired the business out of administration for a reported £52 million just before Christmas 2023 but put it into administration in March 2024, citing the enormity of the task to turn it around.
Matches — wh

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