Disney has put its chips in on AI.

The Hollywood giant has signed a major deal with OpenAI , investing $1B in the artificial intelligence giant and handing over characters from Frozen and Star Wars to generative AI app Sora.

It is comfortably the most significant collaboration between a Hollywood studio and an AI company to date, and suggests Disney has taken the view: if you can’t beat them, join them.

The three-year licensing agreement will allow Sora users to create bespoke fan videos with the likes of Captain America, Yoda, and Moana. A selection of these videos will stream on Disney+.

Disney will also become a major OpenAI customer, using its tech to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees.

Disney CEO Bob I

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