Walt Disney has reached an agreement with OpenAI that will make the company the first major content licensing partner on Sora, OpenAI's social video platform.

Why it matters: It's a huge endorsement of AI-created content from one of the biggest media companies in the world.

Zoom in: As part of the agreement, Disney will make a $1 billion equity investment in OpenAI. It will also receive warrants to buy additional shares. • Under the arrangement, social videos can be generated from from a set of more than 200 animated, masked and creature characters from Disney, Marvel, Pixar and Star Wars. • "The agreement does not include any talent likenesses or voices," the companies said in a statement.

Between the lines: As part of the agreement, OpenAI will commit to implementing responsible m

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