In one of the boldest Hollywood-tech mashups we’ve seen yet, Disney is officially joining forces with OpenAI — and the deal is about way more than money.
The Walt Disney Company announced today that it’s making a $1 billion equity investment in OpenAI and signing a three-year character licensing agreement that will bring its massive universe of IP to Sora, OpenAI’s AI-powered video generator.
That means Mickey Mouse, Elsa, Darth Vader, Buzz Lightyear, Iron Man and more than 200 Disney-owned characters are headed to generative AI — legally, for the first time.
What this means for Sora and ChatGPT users
The deal makes Disney the first major entertainment studio to license characters to Sora and ChatGPT’s image tools. Fans will soon be able to generate their own short videos and illustrat

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