LSU just did something that will go down in history. Before she even finished her first year of college, freshman ZaKiyah Johnson joined Nike’s exclusive new athlete program. This isn’t just a sponsorship deal; it’s a turning point in Nike and LSU’s careers that shows how college athletes can build their brands in new ways.

Nike and LSU’s partnership will last until 2036, and they started the Blue Ribbon Elite program to change college sports. LSU Athletics caught the moment perfectly :

“An iconic partnership for an iconic personality @zakiyahmonae_ has officially joined #TeamNike!”

This first group has ten top athletes from different sports. Nike shows that it is serious about building athletes, not just outfitting them, by choosing Johnson, a freshman who can immediately market hims

See Full Page