2025 was the year of the club. From a plethora of EDM-infused records to the modern rise of speakeasies and listening lounges, it's clear the club experience is back in full effect — at least for the city's tastemakers. Capturing the essence of nightlife, ARMAF launched a community-based event series that fuses the heart of the club with the worlds of fashion, commerce, and design. Dubbed Armaf Social Club, the experience arrived alongside the "In the Club" video series, which highlighted NYC-based artists who embody the spirit of the brand's cult-favorite Club de Nuit scent.

Held at Nolita's stunning backgammon parlor, 7 Spring, the hottest names in fashion, entertainment, music, dance, and more joined for an intimate soirée to highlight the cultural depth of the Club de Nuit scent famil

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