Summary • Nearly five years after announcing their partnership, Fear of God and adidas are wrapping it up • Jerry Lorenzo stated in a new interview that their partnership is ending this month and the two have agreed not to renew it
It's been nearly five years since Jerry Lorenzo's team at Fear of God announced his partnership with adidas, shaking up the industry with a move that paired the two heavyweights together. However, it wasn't until 2023, in the wake of Fear of God's first runway show, that any products became available.
Now, a new Complex interview featuring Lorenzo reveals that the partnership is ending this year. When asked about the state of his relationship with adidas, Lorenzo shared, "As of today, I am still under contract with adidas... Our partnership ends at the end

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