Accused arsonist and Fresno restaurateur Bobby Salazar is using the word “fire” to market his Mexican dishes on social media.

In a TikTok post titled “Its All FIRE,” Salazar is shown answering the phone in a restaurant kitchen and saying, “Bobby’s, can I help you? What fire? Oh, you mean our tamales? Yeah, they are fire. They taste fire. Our tacos are fire. Our party trays, they’re just fire. All our party trays. Yeah, you want it delivered? OK, Fresno Unified. You got it.”

Someone commenting as Medusa replied to the video, “the judge watching.” Godssilliestgoose said, “Yikes. Not sure how Judge McAuliffe would feel about these jokes.” And, sunandsarah3 said, “If you have legit victims of your crimes related to a fire.. this might not be a good idea lol.”

However, other commenters endor

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