Nykaa Cosmetics joins forces with hot sauce brand Naagin to introduce the Nykaa Cosmetics × Naagin Hot Sauce Plumping Gloss - a high-shine, spicy, volumising gloss that taps into India’s love for spice, drama and amalgamates the global trend where gloss meets plump lips.

The launch is led by a campaign film that evokes nostalgia with one of Indian pop culture’s most iconic “teekhi” persona reimagined in a modern, fiery avatar. The campaign film blends nostalgia with bold contemporary beauty, setting the stage for a collaboration designed to entertain as much as it sizzles and shines.

The film unfolds a spicy pop-culture look, opening with the queen of sass, scandal and spice - Urvashi’s dramatic entry with a crack of thunder, a smirk, and the iconic line: “Tum sabko lagta tha main chal

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