What you need to know • Disney is dropping $1 billion into OpenAI to bring Sora into its ecosystem starting in 2026. • Users will be able to generate short videos with 200+ licensed characters across Disney, Pixar, Marvel, and Star Wars. • The deal excludes real actor likenesses and voices, meaning you can't create clips with digital versions of the stars.

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Not long ago, the entertainment industry saw AI as a major threat. Now, Disney has changed direction by investing $1 billion in equity in OpenAI, marking a major shift in how studios work with generative AI.

Beginning in early 2026

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