On December 11, Dior opened its most ambitious retail project in China to date: the House of Dior Beijing, a five-story sculptural flagship in Sanlitun, the capital’s cultural and luxury retail hub.

Jonathan Anderson ’s appearance in Beijing alongside Delphine Arnault , chair and CEO of Christian Dior Couture, signaled the strategic importance of the market for the house. The ribbon-cutting ceremony, which brought together Dior’s long-standing celebrity partners — including Chinese actor Zhang Ziyi, and Dior global brand ambassadors Zheng Qinwen and Liu Yuxin, among others — delivered significant visibility for the flagship, which quickly gained traction across major social platforms. Candid sightings of Anderson and Arnault in the city, shared widely on Xiaohongshu and Weibo, further

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