Srinagar – Bharti Airtel and Mirchi have launched Airtel Mubarak , a new campaign celebrating 21 years of Airtel in Kashmir and the data-driven aspirations of the Valley’s youth. Moving beyond traditional network messaging, the initiative highlights everyday moments enabled by connectivity—education, entrepreneurship, content creation, and staying in touch with loved ones.

Rooted in the local sentiment of saying “Mubarak” when something good happens, the campaign features on-air stories, interactive segments and digital content showcasing how young Kashmiris use high-speed data to learn, create and earn. Mirchi RJs will share personal “Mubarak” moments and invite listeners to recount calls, texts and data-powered milestones that shaped their lives. The campaign will also include cont

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