On a Monday, Gov. Spencer Cox stood in front of a crowd at the Salt Lake International Airport as Olympic officials unveiled both the official name and the transitional logo for the 2034 Winter Games . By Tuesday morning, the governor was standing in front of a room full of reporters and joking that the Utah 2034 logo had already fulfilled its purpose.

“It’s really brought people together,” he said, “because everyone seems to not like it.”

The logo has been controversial at best, widely panned at worst. It’s designed with a blocky font that mimics shapes found in Utah’s landscape — the most obvious of which is the “A” that replicates the contour of Delicate Arch. Commenters on social media sites and news articles have quipped it’s the same font used in CAPTCHAs or their fourth-grade bo

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