The Walt Disney Corporation just made a $1 billion investment into Sora, OpenAI’s platform for generating short-form videos. If you’ve seen Bigfoot shilling out to promote random products on TikTok, or even clips of street cats playing various instruments on that poor woman’s porch, those were likely created using Sora or a similar generative AI tool. You type a prompt, maybe even an entire script, and Sora creates the video.

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