Amazon's Christmas sale has seen the new Fire TV Select plummet in price, but I know a way to get it for even less

A Fire TV Stick, the nifty device that can be plugged into the side (or back) of a bog-standard telly to smarten it up, gives easy access to apps like Netflix and Disney+ and let users tap into hands-free voice control with Alexa. In a pre-Christmas sale Amazon has cut the price of one of its newest devices to much less.

The Fire TV Stick 4K Select only launched this October 2025 and is on sale for £19.99 instead of the usual £49.99 price. Shoppers may already be thinking the 60% discount is hard to beat for this 4k streaming, HDR10+ viewing, and fast-performing option, but there's a way to get it even cheaper.

Ditching Amazon's main site, shoppers who buy the Fire TV

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