MILAN — Luxury is no longer an expression of material things, but is instead determined by one’s physical, mental and spiritual well-being, according to hospitality experts.

“Looking ahead to 2026, we are entering what we are calling the ‘Era of High Life Worth,’ where luxury is no longer defined by what someone owns but by what they feel, learn and become. Today’s affluent traveler seeks emotional return on investment,” remarked Agnieszka Rog-Skrzyniarz, head of Luxury Brands Europe for Marriott International.

Rog-Skrzyniarz was speaking at a holiday lunch served in Milan’s 19th-century Teatro Gerolamo.

In a recent Marriott International report titled “Luxury Reimagined: Meeting the Affluent Guest’s Desire across three pillars — Longevity, Connection, and Transformation Experiences,”

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