You’d be forgiven for remembering that Meta also has an AI, Meta AI. Or for not knowing at all. There’s a crowded field of front-runners in the AI space: OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini, Perplexity, Microsoft’s Copilot, and xAI’s Grok.

In a matter of days, Meta will begin feeding users’ interactions with Meta AI into the algorithms that control what content Meta shows to you, including reels, posts, and ads.

Meta began spreading the word about changes to Meta AI back on October 1, 2025, but the changes haven’t yet gone live. The new policy takes effect on Tuesday, December 16, 2025.

what changes

“We will start personalizing content and ad recommendations on our platforms based on people’s interactions with our generative AI features,” Meta posted in its October 1,

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