Consumer behaviour in India is changing faster than ever—and brands are racing to keep up. At India’s Most Powerful Women in Business Awards 2025, the session ‘The Big Consumer Evolution’ unpacks how data, digital platforms, creativity, and purpose are reshaping the way businesses connect with consumers. In this insightful conversation, Anupriya Acharya, CEO, Publicis Groupe, South Asia, decodes the transformation of India’s consumer landscape — from hyper-personalisation and platform-driven marketing to the rise of purpose-led brands and culturally rooted storytelling. As India’s consumers become more informed, aspirational, and digitally native, the rules of engagement are being rewritten. Moderated by Siddharth Zarabi from Business Today, the discussion explores how marketers and busine

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