The Ole Miss football team is nearing its first College Football Playoff appearance in program history. And while the first-round game in Oxford will be the biggest any of the players have ever played in, it’s also shaping up to be the biggest game the city has ever capitalized on.

An average home-game weekend in Oxford generates around $46.5 million in economic impact for the roughly 26,000-person college town, according to 2024 numbers provided by the university. However, Mayor Robyn Tannehill is projecting that number to balloon two weekends from now when Ole Miss hosts Tulane on Dec. 20.

“For Tulane, we played them in mid-September, and there were about 250,000 people in town for that game. The economic impact was $64 million,” Tannehill said. “Our largest economic impact this season

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