YouTube channels spreading fake, anti-Labour videos have amassed more than a billion views this year, as opportunists attempt to use AI-generated content to profit from political division in the UK.

More than 150 channels have been detected in the last year that promote anti-Labour narratives, as well as outright fake and inflammatory accusations about Keir Starmer .

A study seen by the Guardian has found the channels have accumulated 5.3m subscribers and have created more than 56,000 videos, with a total of almost 1.2bn views in 2025. The network of anonymous channels includes alarmist rhetoric, AI scripts and British narrators to attract hits.

Starmer is personally targeted. The prime minister was either named in the video title or description 15,600 times.

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