It was when I saw two other women wearing the same red-and-white-striped Boden swimming costume as me that I realised what I had become. Twenty years ago, I wouldn’t have been seen dead on a beach in Salcombe in a Boden swimming costume. I would have been topless on a riverbank in Provence, smoking a Gitane and reading Duras. These days, I don’t have time to care, and I summon G.K. Chesterton as my guide: ‘Don’t ever take a fence down until you know the reason why it was put up.’ I have children, a husband and dogs, and we have come – without really meaning to but by some centrifugal bourgeois force – to the Costa del Boden for our summer holiday. In short, we appear to be in favour of the fence.

Where? Has yummy-mummy clothes-retailer Jonny Boden bought up part of the English coastline?

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