NewsWave

Who What Wear

About: Who What Wear is an international fashion company known for its content sites—WhoWhatWear.com, its line of clothing and accessories dreamed up by editors and made in elevated, small-batch drops.

Contact Us: corporate.whowhatwear.com/contact

Put Down the Baguette—This Fendi Bag Is Just As Iconic and About to Make a Huge Comeback

Who What Wear1 hrs ago

Goodbye, Bubble Shorts—Everyone Everywhere Is Wearing This "Dated" Pant Trend Instead

Who What Wear1 hrs ago

I Live in Brooklyn and Have Laid-Back, Cool Style—Here's Everything I Want From Nordstrom Right Now

Who What Wear1 hrs ago

I Visit Copenhagen Twice a Year—These Cool Scandi Shops Are My Very First Stops

Who What Wear1 hrs ago

Stand Down, Basic Jeans—This Dated But Pretty Denim Trend Is on Its Way Back

Who What Wear22 hrs ago

Bye, America—Hello, Italy: Here's What I'm Buying for My 14-Day Trip to Rome, Ponza, and Milan

Who What Wear08/19

What Do Women Actually Want to Wear? These Danish Designers Have the Answer

Who What Wear08/19

6 Fall 2025 Trends Who What Wear Editors Are Shopping First

Who What Wear08/19

128

Means of Expression: How the Queer Community in Caribbean Culture Uses Hair to Tell Their Stories

Who What Wear08/19

I Made a List of Fresh (But Still Classic) Basics I Would Happily Wear for the Next 5 Years

Who What Wear08/19

I'm 29 and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk Out With

Who What Wear08/18

105

It's Confirmed: This Horse Girl Boot Look Will Be Everywhere This Fall

Who What Wear08/18

Everyone Wants These The Row It Shoes—I'm Saving $1.3k By Ordering the Ugg Version of the Trend

Who What Wear08/18

149

Rihanna Just Wore 2025's "Weird" It Flats With Pajama Pants on the Streets of L.A.

Who What Wear08/18

31 Fall Fashion and Beauty Picks I'm Prioritizing Over My Bills (Kidding… Kind Of)

Who What Wear08/18

135

My Mom Has Never Shopped at Revolve But Is Interested—I Sent Her These Items to Consider

Who What Wear08/18

Laufey Is Our Ultimate Coquette Beauty Icon—7 "Vintage Romance" Looks Worth Copying

Who What Wear08/16

148

Black Sandals Are Nice and All, But in NYC, Everyone Knows This Shoe Color Looks Chicer With White Pants

Who What Wear08/16

102

This New High-Street Bag Will Have Everyone Asking You Where It's From (to the Point of Being Annoying)

Who What Wear08/16

I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My Closet

Who What Wear08/15

A$AP Rocky Just Soft-Launched This Soon

Who What Wear08/15

Dua Lipa and Miley Cyrus Traded In Their Dark-Wash Denim for This '90s Throwback

Who What Wear08/15

Enough With the Heatwave—6 Jacket Trends I Need You to Know About Now Before Autumn

Who What Wear08/15

144

Hailey Bieber Swears By This $25 Body Oil for Scars and Stretch Marks Postpartum

Who What Wear08/15

135

Cooler Than Jeans and a T-Shirt—Everyone With Good Taste Will Wear These 15 Denim Outfits This Fall

Who What Wear08/15

Move Aside, Milky Manicures—19 More Interesting Ways to Wear Glazed Nails in 2025

Who What Wear08/15

Get Ready to See This Major 2025 Jacket Trend on Every Cool Dresser at the Airport This Fall

Who What Wear08/14

If Erewhon Had a Dress Code, Dakota Johnson’s Latest Grocery-Run Look Would Be the Blueprint

Who What Wear08/14

If I Spot You Wearing This Chic Blazer Trend Instead of a Traditional One, I'll Know You're a Fashion Person

Who What Wear08/14

A New Leading Man Has Entered the Chat

Who What Wear08/14

Interests (0)

Settings

Who What Wear

Put Down the Baguette—This Fendi Bag Is Just As Iconic and About to Make a Huge Comeback

Goodbye, Bubble Shorts—Everyone Everywhere Is Wearing This "Dated" Pant Trend Instead

I Live in Brooklyn and Have Laid-Back, Cool Style—Here's Everything I Want From Nordstrom Right Now

I Visit Copenhagen Twice a Year—These Cool Scandi Shops Are My Very First Stops

Stand Down, Basic Jeans—This Dated But Pretty Denim Trend Is on Its Way Back

Bye, America—Hello, Italy: Here's What I'm Buying for My 14-Day Trip to Rome, Ponza, and Milan

What Do Women Actually Want to Wear? These Danish Designers Have the Answer

6 Fall 2025 Trends Who What Wear Editors Are Shopping First

Means of Expression: How the Queer Community in Caribbean Culture Uses Hair to Tell Their Stories

I Made a List of Fresh (But Still Classic) Basics I Would Happily Wear for the Next 5 Years

I'm 29 and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk Out With

It's Confirmed: This Horse Girl Boot Look Will Be Everywhere This Fall

Everyone Wants These The Row It Shoes—I'm Saving $1.3k By Ordering the Ugg Version of the Trend

Rihanna Just Wore 2025's "Weird" It Flats With Pajama Pants on the Streets of L.A.

31 Fall Fashion and Beauty Picks I'm Prioritizing Over My Bills (Kidding… Kind Of)

My Mom Has Never Shopped at Revolve But Is Interested—I Sent Her These Items to Consider

Laufey Is Our Ultimate Coquette Beauty Icon—7 "Vintage Romance" Looks Worth Copying

Black Sandals Are Nice and All, But in NYC, Everyone Knows This Shoe Color Looks Chicer With White Pants

This New High-Street Bag Will Have Everyone Asking You Where It's From (to the Point of Being Annoying)

I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My Closet

A$AP Rocky Just Soft-Launched This Soon

Dua Lipa and Miley Cyrus Traded In Their Dark-Wash Denim for This '90s Throwback

Enough With the Heatwave—6 Jacket Trends I Need You to Know About Now Before Autumn

Hailey Bieber Swears By This $25 Body Oil for Scars and Stretch Marks Postpartum

Cooler Than Jeans and a T-Shirt—Everyone With Good Taste Will Wear These 15 Denim Outfits This Fall

Move Aside, Milky Manicures—19 More Interesting Ways to Wear Glazed Nails in 2025

Get Ready to See This Major 2025 Jacket Trend on Every Cool Dresser at the Airport This Fall

If Erewhon Had a Dress Code, Dakota Johnson’s Latest Grocery-Run Look Would Be the Blueprint

If I Spot You Wearing This Chic Blazer Trend Instead of a Traditional One, I'll Know You're a Fashion Person

A New Leading Man Has Entered the Chat

Interests (0)

Settings

Who What Wear

Put Down the Baguette—This Fendi Bag Is Just As Iconic and About to Make a Huge Comeback

Goodbye, Bubble Shorts—Everyone Everywhere Is Wearing This "Dated" Pant Trend Instead

I Live in Brooklyn and Have Laid-Back, Cool Style—Here's Everything I Want From Nordstrom Right Now

I Visit Copenhagen Twice a Year—These Cool Scandi Shops Are My Very First Stops

Stand Down, Basic Jeans—This Dated But Pretty Denim Trend Is on Its Way Back

Bye, America—Hello, Italy: Here's What I'm Buying for My 14-Day Trip to Rome, Ponza, and Milan

What Do Women *Actually* Want to Wear? These Danish Designers Have the Answer

6 Fall 2025 Trends Who What Wear Editors Are Shopping First

Means of Expression: How the Queer Community in Caribbean Culture Uses Hair to Tell Their Stories

I Made a List of Fresh (But Still Classic) Basics I Would Happily Wear for the Next 5 Years

I'm 29 and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk *Out* With

It's Confirmed: This Horse Girl Boot Look Will Be Everywhere This Fall

Everyone Wants These The Row It Shoes—I'm Saving $1.3k By Ordering the Ugg Version of the Trend

Rihanna Just Wore 2025's "Weird" It Flats With Pajama Pants on the Streets of L.A.

31 Fall Fashion and Beauty Picks I'm Prioritizing Over My Bills (Kidding… Kind Of)

My Mom Has Never Shopped at Revolve But Is Interested—I Sent Her These Items to Consider

Laufey Is Our Ultimate Coquette Beauty Icon—7 "Vintage Romance" Looks Worth Copying

Black Sandals Are Nice and All, But in NYC, Everyone Knows This Shoe Color Looks Chicer With White Pants

This New High-Street Bag Will Have Everyone Asking You Where It's From (to the Point of Being Annoying)

I Accidentally Started a Capsule Wardrobe When I Added These COS, Madewell, and J.Crew Items Into My Closet

A$AP Rocky Just Soft-Launched This Soon

Dua Lipa and Miley Cyrus Traded In Their Dark-Wash Denim for This '90s Throwback

Enough With the Heatwave—6 Jacket Trends I Need You to Know About Now Before Autumn

Hailey Bieber Swears By This $25 Body Oil for Scars and Stretch Marks Postpartum

Cooler Than Jeans and a T-Shirt—Everyone With Good Taste Will Wear These 15 Denim Outfits This Fall

Move Aside, Milky Manicures—19 More Interesting Ways to Wear Glazed Nails in 2025

Get Ready to See This Major 2025 Jacket Trend on Every Cool Dresser at the Airport This Fall

If Erewhon Had a Dress Code, Dakota Johnson’s Latest Grocery-Run Look Would Be the Blueprint

If I Spot You Wearing This Chic Blazer Trend Instead of a Traditional One, I'll Know You're a Fashion Person

A New Leading Man Has Entered the Chat

What Do Women Actually Want to Wear? These Danish Designers Have the Answer

I'm 29 and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk Out With