NEWARK — Martha Underwood took an idea born out of an upsetting period in her life and turned it into a financial technology company, thanks to the Center for Advancing Financial Equity, or CAFE for short.
Eight years ago, her father fell from a neighbor’s roof while helping clear downed tree branches in Birmingham, Ala. After he was taken to the hospital, Underwood was called by her mother to help answer questions about a health directive and insurance.
“We’re hearing all the commotion going on in the background, and I’m thinking, ‘What if the worst happens? Do we know where Dad’s assets are?’” she said. “He made a full recovery, but that was a wake-up call for me to have a mechanism to access this information if something happens.”
From that point, Prismm was born. As a retai