LOS ANGELES , July 29, 2025 /PRNewswire/ -- OUAI, the community-loved haircare brand founded by renowned celebrity hairstylist Jen Atkin , is officially launching in SalonCentric stores, SalonCentric.com and the SalonCentric App beginning July 29, 2025 . This expansion marks the first time OUAI will be available through a professional distribution channel, offering licensed stylists and salon owners direct access to the brand's best-selling hair formulas, alongside a curated assortment of body and fragrance SKUs.

OUAI has become a standout in the industry, fueled by a powerful influencer community, celebrity fans, and word-of-mouth buzz. The brand has built a loyal global following by combining high-performance ingredients and fine-fragrance-inspired notes to create a full sensory experie

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