SOUTHWEST’S CEO spoke out about the airline’s controversial changes.

Bob Jordan, CEO of Southwest Airlines , said everyone at the company is “excited” about the company’s big changes.

Southwest announced that the airline would stray from its first-come, first-served boarding arrangement and seating assignments.

Now, customers will need to pay to board earlier and will begin sitting in assigned seats .

“Our Customers want more choice and greater control over their travel experience,” Tony Roach, executive vice president of customer & brand at Southwest Airlines, said in a statement.

"Assigned seating unlocks new opportunities for our Customers — including the ability to select Extra Legroom seats — and removes the uncertainty of not knowing where they will sit in the cabin.”

The

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