Ikea is teaming up with another retailer for the first time: Best Buy.

The Swedish home goods giant will feature kitchen and laundry products inside mini-showrooms at select Best Buy locations. The store-in-stores will feature Best Buy appliances.

The first 10 shops will launch in Florida and Texas and will be similar to the Ulta hubs in Targets and Sephora mini-stores in Kohl’s. Best Buy declined to comment on when a location might reach its home state.

The move reflects Best Buy’s broader push to expand beyond its core electronics business, including the upcoming launch of a third-party marketplace. For Ikea, it offers a chance to tap into new markets as it looks to grow its U.S. footprint.

“Our focus is on creating new experiences for our customers that help them discover what techn

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