MILAN – The Giorgio Armani company is pushing back on the decision of the AGCM, the Italian Competition Authority, to fine the luxury brand for alleged misleading advertising.

The authority is imposing sanctions of 3.5 million euros on Giorgio Armani SpA and G.A. Operations SpA for deceptive business practice linked with the companies’ sustainability statements on their Armani Values and armani.com websites, which the AGCM claims are contradicted by the uncovered evidence of negligence in supply chain auditing .

The Italian brand said it will appeal the decision before the Regional Administrative Court.

Proceedings were initiated by the AGCM in July last year, three months after G.A. Operations SpA, the manufacturing arm of the Giorgio Armani Group, had been put into judicial

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