Reform UK’s rebuttal to a Cabinet minister saying Nigel Farage was “on the side of” serial child molester Jimmy Savile was swift and slick.

Technology Secretary Peter Kyle had apparently veered off the Government script as he criticised Farage’s opposition to online safety regulations .

But the Reform leader’s demand for an apology was broadcast in record time from the party’s new TV studio in its upgraded offices this week.

Played out on TV channels and social media, national broadcast-quality footage meant the Reform leader did not need to spend an hour touring Westminster’s studios.

It is the most recent instance of how political parties are changing their communications strategies in an evolving media environment , where trust in traditional news brands is diminishin

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