The #MeToo movement and the release of the documentary series "The Secrets of Playboy" pretty much killed the Playboy brand (and rightfully so). For decades, Hugh Hefner dressed up sexual freedom as female empowerment. He supported progressive ideals of racial equality, queer identity, and a woman's right to choose. But his image as a cultural liberator and the suave womanizer every man should envy was just a veneer. Hugh Hefner was a controlling hoarder, and inside his so-called famous luxury mansion, which was dull and musty inside, he allegedly drugged and manipulated women into performing degrading sex acts. He would secretly film some women and use the footage as blackmail (via Variety ).

From 2005 to 2010, the reality series "The Girls Next Door" on E! made the Playboy brand more

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