Want ad-free streaming without paying through the nose for Netflix or HBO Max? Roku’s new budget streamer serves up a tempting selection of movies and TV shows for a lot less, provided you can deal with some caveats.

Slated to launch today, Howdy costs just $3 a month for unlimited ad-free streaming, a price that undercuts Netflix’s cheapest—and ad-supported—plan by $5 a month.

That low cost of admission gets you roughly 10,000 hours of streaming content, according to Roku, including such highlights as Max Max: Fury Road, Elvis, The Blind Side, Reservoir Dogs, Weeds, Southland, and Kids in the Hall . So far, Howdy’s content partners include Lionsgate, Warner Bros. Discovery, and FilmRise, with “select” Roku Original titles also in the mix.

Roku is promising a “high-quality, ad-free

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