In today’s increasingly competitive retail landscape, companies are exploring innovative ways to boost growth, and this unexpected partnership is a strategic move to leverage each other’s strengths and stay ahead of the competition.

Best Buy is partnering with Ikea to launch shop-in-shop experiences beginning this fall 2025, bringing the home furnishing giant’s products and services into its stores in select markets.

This marks Ikea’s first-ever brand crossover retail experience in the U.S. in an unexpected yet strategic effort to blend home goods with electronics under one roof.

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The pilot will be implemented at 10 Best Buy stores across Florida and Texas, two of which will also serve as free pickup points for Ikea ord

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