Claire's — the franchise offering jewelry, piercings, fashion and accessories to tweens and teens — filed for bankruptcy on Aug. 6 for the second time in less than a decade.

The chain, ubiquitous at malls in New Jersey and across the country, filed for Chapter 11 bankruptcy protection in Delaware federal court, with CEO Chris Cramer citing “increased competition, consumer spending trends and the ongoing shift away from brick-and-mortar retail.”

The 64-year-old chain had a $496 million loan due in December 2026, CNN reported , and did not pay rent at certain unprofitable stores, according to Bloomberg News .

It had initially filed bankruptcy in 2018, and as a result of that process was able to eliminate $1.9 billion in debt and was taken over by creditors Elliott Management Corp. and

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