Dothan, Ala. (WDHN) -- Following the launch of Taco Bell’s new crispy chicken burrito, a bold new billboard from PETA is turning heads next to one of the fast food chain’s Dothan locations.

The message? “Would It Kill You to Get a Bean Burrito?”

Positioned directly behind Taco Bell’s 1087 Ross Clark Cir location, the billboard urges diners to reconsider what’s on their plate.

PETA says chickens are intelligent animals who form social bonds, dream while sleeping, and experience anxiety about the future.

The organization claims that chickens in the meat industry suffer immensely—confined in overcrowded sheds, bred to grow unnaturally large, and often left crippled under their weight.

At slaughterhouses, PETA states, many chickens are still conscious when their throats are slit, and some

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