Consumer Cellular is doubling down on its retail footprint.

The company, which describes itself as the first wireless provider “unapologetically built for Americans 50+,” recently opened its 50 store, in Boardman, Ohio . Consumer Cellular, which opened its s first company-owned store in November of 2022, has targeted reaching 100 locations by 2026.

Consumer Cellular stores offer shoppers hands-on shopping and in-person support, along with free coffee and snacks. Customers can also participate in learning sessions on phone functions and features, popular apps and more.

The company’s expansion comes as tier 1” wireless providers reduced the total number of retail outlets by nearly 1,000 locations from May 2022 through May 2024, according to industry analysis from IQ Metrix and W

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