As part of a massive, multi-platform marketing campaign for the return of the animated series “King of the Hill” on Hulu, Disney Entertainment Television has announced a crossover partnership with WWE. According to a report from Variety.com , the collaboration will bring the world of Arlen, Texas, to the upcoming August 15 episode of “Friday Night SmackDown” in Boston.
“King of the Hill” Takes Over SmackDown
The partnership will feature several integrations during the live broadcast. According to the report from Variety, there will be a “custom wrestling mat” that features “King of the Hill” signage. Additionally, “King of the Hill” digital creative will be shown throughout the arena during the event, ensuring high visibility for the show’s return.
Superstars Get Involved
The crossov