On Wednesday, Instagram users woke up to a new button on their profiles. The app’s latest update lets people repost others’ posts or Reels directly to their own feeds, but some users are unimpressed.

Here’s what we know about the new feature.

What is it?

Similar to retweets on X (formerly Twitter) or reposts on TikTok, the new Instagram feature is designed to make sharing content easier. It’s been in testing since 2022, and is now rolling out to users globally.

According to a Meta news release that was shared on Wednesday, the feature is meant to make it easier “to share your interests with your friends.”

Users can now repost public posts and Reels, which will appear in a new “Reposts” tab on their profile and may also show up in their followers’ feeds.

How does it work?

The posts a

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