A fresh USPTO filing suggests Ford's next electric pickup could revive a storied badge. On August 5, 2025, Ford applied to trademark Ranchero for "motor vehicles, namely trucks, vans, utility vehicles, and electric cars," pointing to the name as a contender for the midsize EV truck the company plans to outline next week.

The timing aligns with CEO Jim Farley's August 11 event teasing "plans to design and build breakthrough electric vehicles in America," and it lands as Ford's Q2 sales surged ahead of major rivals -momentum the brand will want to carry into its next-gen EVs.

What The Filing Signals

The Ranchero application doesn't confirm a production name, but it does frame where Ford's thinking is headed. Rather than simply electrifying the Ranger, Ford has been developing a dedic

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