World Liberty Financial, the Trump family-linked crypto project , is reportedly engaging major investors to form a public company to hold its WLFI tokens. The proposal aims to place WLFI on a corporate balance sheet and contribute to the rising trend of digital-asset treasury companies in the US.
World Liberty Pitch: From Token Sales To Public WLFI Treasury
World Liberty Financial was unveiled in 2024 as a DeFi protocol and cryptocurrency company by US President Donald Trump to be managed by his sons Eric and Donald Trump Jr. The crypto initiative recorded the successful launch of the WLFI token in October 2024, which raised $2.7 million in primary sales within that month alone. In 2025, World Liberty Financial also introduced a dollar-pegged stablecoin known as USD1.
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