It would be fair enough to say that Judge Claudia Wilken changed the game, and it comes with a $20.5 million tag. In 2021, the NCAA legalized NIL for its athletes. Turning a new leaf in 2025 with the latest House settlement, colleges can now opt to pay their student-athletes. And the cap? $20.5 million! But wait, didn’t Texas Tech talk publicly about spending $30 million in NIL money? What a stark contrast from the “amateurism” concept that college football believed in. Nevertheless, it’s real, and the “reality” has been enacted since July.

Programs are buried deep in how to navigate this and raise the funds. Boosters? Collectives? Alumni? Pretty much everyone is trying to figure it out. Amidst all of this, we have a legendary NFL coach who, even after navigating the pro league, is ru

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