Are you a coastal cowgirl or a tomato girl? This year women are embracing "summer personas" that influence everything from wardrobe choices to food preferences.

According to a new poll of 2,000 U.S. women aged 18-42, 74 percent said they are actively channeling a specific "summer vibe" this year. The study, conducted by Talker Research and commissioned by smoothie brand Jamba, highlights a growing cultural phenomenon.

Among those who embrace a summer persona, a striking 91 percent say it reflects their truest self—a sign that what started as TikTok trends are becoming genuine expressions of identity.

What Are Summer Personas?

The concept of summer personas has evolved from a blend of internet micro-trends, nostalgic aesthetics, and the seasonal rhythm of content creation. While peopl

See Full Page